Importance of Flag Design

The most critical step is this process in the education of those that it will be affecting. We feel the more people know about flags, their purpose, and about general flag design, the more likely they will agree with need to have a redesign of our current state flag.

TEDtalk by Roman Mars

Roman Mars talk titled “Why city flags may be the worst-designed thing you’ve never noticed” gives a great background on the 5 principles of good flag design, explains how flags have an impact on civil affairs, and why having a good flag that it’s people are proud of is a worth while topic that should be discussed. (18:18)

Flag Design - Research Project by Max

Posted on Ted Kaye’s website,, this video covers the origin and use of flags. It also shows a study that was done to correlate a flags design and how it effects peoples pride of who it represents. (11:48)

State Flags - Hello Internet

A little more lighthearted video about state flags specifically. Utah’s state flag gets mentioned directly and is discussed. (10:53)


Principles of Flag Design


The 5 basic principles of good flag design are:

1) Keep it simple

-The flag should be so simple that a child can draw it form memory

2) Use meaningful symbolism

-The flag’s images, colors, or patterns should relate to what it symbolizes

3) Use 2-3 basic colors

-Limit the number of colors on the flag to three, which contrast well and come form the standard color set

4) No lettering or seals

-Never use writing of any kind or an organization’s seal

5) Be distinctive or be related

-Avoid duplication other flags, but use similarities to show connections

*These 5 basic principles are only guiding suggestions, and not strict rules that must always be followed. There are many amazing flag designs that break a rule or two, but do so with purpose.


The State Seal: No Place For A Flag

A seal serves to identify, like a signature, an individual or organization and to authenticate written material from that individual organization. The Great Seal of the Untied States is only used on official documents. State seals should follow this pattern. Many official seals have very fine details that can only be observed and appreciated if up close. Flags are often hanging from a flag pole 40 feet away and up high. Often, the wind is not blowing leaving the flag folded over itself. When a flag with the state seal is hoisted, it is impossible to see the state seal, making the flag design ineffective.

The Great Seal of the United States